FWnetz reader project on the way
I’ve finally sent out 10 prototypes of a – let’s call it revolutionary – training set which i intend to introduce by the end of the month. Basically, it’s a new concept and it’s quite complex. So I think it is perfectly natural to involve the target group in the final stages of product development.
This involves the basics of buzz marketing, which I learned at trnd, which in return is not unsimilar to BzzAgent.com. Of course, it is my intention to create some buzz for a product I genuinely feel is much needed on the market. I’d buy it on the spot.
But what matters more, and this goes beyond buzz marketing, is product development. Beyond the buzz, I get to involve the target group in development, which should ensure a final product that fulfills most firefighters’ need for this particular type of product. From an economic perspective, I am of course able to lower financial risks.
Next step is sendingout a questionnaire to the recipients, so everything is pretty much on track.
The product, incidentally, is revolving around “Planspiel”, a “game” that aims to practice decision-making on the fireground. It is primarily aimed at group leaders and captains, but I also think it’s got potential for future leaders as well as perhaps even for youth. We’ll see what the results of this phase will yield.
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Welcome
Welcome to Irakli West's personal pages on the Web. I am Danish, live close to Munich in Germany, and run FWnetz, an online magazine and training resource for firefighters. In real life, I am Regional Manager Northern Europe for Paratech, teach Heavy Rescue (it's fun, challenging and serves a good purpose) and try to learn more about USAR. I am a member of the Munich Volunteer Fire Department as well as @fire, a USAR and Wildfire NGO outfit.
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