As if nothing…
It took me a while this morning to realise what was wrong with what I could see out of the train window.
Commuting to work on a train, Economist billboards are fairly common in London, where I spent several years. But in Munich? This advertising boldly goes where no other has been, that’s for sure.
I do wonder, though, whether the creative process leading to this campaign was a 100k exercise or more of a “what the heck, let’s just go with what we have and save plenty of dosh”?
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Welcome
Welcome to Irakli West's personal pages on the Web. I am Danish, live close to Munich in Germany, and run FWnetz, an online magazine and training resource for firefighters. In real life, I am Regional Manager Northern Europe for Paratech, teach Heavy Rescue (it's fun, challenging and serves a good purpose) and try to learn more about USAR. I am a member of the Munich Volunteer Fire Department as well as @fire, a USAR and Wildfire NGO outfit.
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