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September 29, 2006
No more inspiration
BenQ have announced that they will discontinue their German venture in mobile phones, which they purchased from Siemens roughly a year ago.
Perhaps the odd Syzygyite will remember the days in 1999 when we were handling the Siemens "Be Inspired" account, building and managing sites such as the one for the C25 model.
In those days, Be Inspired was a truly inspired slogan, and the C25 definitely rocked. It was one of the first phones driving the transition from a communication medium to lifestyle accessory. It really felt like everything was possible then for Siemens: Nokia was more sober than today, Ericsson certainly was.
Somehow Siemens managed to fail, a thing that seemed difficult then. For some reason, they stopped using "Be Inspired", then started using it again a bit later, but not quite as much as before.
The models certainly weren't inspired. I've had a S55 and a M65, and they were plain bad in comparison with other makes, particularly Nokia and Ericsson.
I do wonder at which specific moment in time they took the wrong turn. Too bad, really.
Technorati Tags: benq, siemens, be inspired
Posted by Irakli at September 29, 2006 11:05 AM
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