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August 02, 2006
Agency.com's Subway pitch
Agency.com's video about their Subway pitch.
The initial brief was to submit a five minute video of the management team. Instead (or on top of that) they posted a nine minute video about the pitch team and pitch process to YouTube.
Perhaps they shouldn't have mentioned the word "viral", as this is the one aspect that gets trashed badly, if Adfreak or agenturblog happen to be representative of the general mood. True to say, I don't think either that established old school internet agencies are where social innovation happens, but the video does evoke a certain familiarity reminding me of good times past.
If you're in the industry, it is worthwhile a watch. It's not boring, that's exactly how an average corporate video from such a company would look like. I suspect it isn't as much about winning the Subway account but rather self-promotion to potential clients and employees.
Technorati Tags: subway, agency.com, youtube, viral, pitch
Posted by Irakli at August 2, 2006 11:42 AM
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» Agency.com creates Viral Marketing Boomerang from Site-9 Weblog by Bjoern Ognibeni
Subway, the sandwich chain, is currently looking for a new interactive agency and Agency.com is trying to win the pitch for this account. Nothing special about this. Normal agency business, one might say. But Agency.com is trying something new here and... [Read More]
Tracked on August 3, 2006 11:09 AM